MGT301 Assignment 1 Solution Fall 2021

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MGT301 ASSIGNMENT 1 SOLUTION FALL 2021 

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Due Date: 7 Dec 2021

Total Marks: 10


Case Requirements 1:  

Which one of the below marketing philosophies do you think Nokia was previously following?


Please give two reasons. 


Solution:


Production Concept:

Reason 1:

The first major reason and philosophy that can be used by Nokia is the production concept. 

Because they produce their phones in very large quantities but do not implement modern technology and the latest features in devices.

Reason 2:

The company doesn’t observe the market competitors that will work on technology advancement and performance. 

Nokia stays on its production process and sells into the market and the end-user.


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STA304 Assignment 1 Solution 2021


Case Requirements 2: 

Which one of the below marketing philosophies do you think Nokia is currently using to regain its market position?

Justify your answer with 3 logical arguments


Solution:

Marketing Concept:

Logic 1:

In this scenario, the company attains its market position again according to the current environment is marketing concept in terms of advertisements and social networks.

Logic 2: 

The most advanced concept in the modern era is marketing. Nokia will also implement to grow your sale and brand awareness in people again with their better performance and new features android devices.


Logic 3:

The company will realize that we would improve their brand they will understand new technologies and implement modern features for their customer’s then we achieve their goals and get the large sale in markets.



Download Latest MGT301 Assignment 1 Solution Fall 2021